PPC Glen Ellyn — Checklist for Local Leads | Dynamic Global Marketing

PPC Glen Ellyn — Checklist

PPC Glen Ellyn businesses trust Dynamic Global Marketing to turn local searches into real calls and form leads. Use this practical checklist to set up, launch, and optimize pay-per-click campaigns in Glen Ellyn with clarity and control.

When to Use This PPC Checklist

• You need predictable local lead flow (calls/forms) for priority services.
• You’re launching a new campaign or cleaning up an underperforming account.
• You want simple steps, measurable outcomes, and quick iteration.

1) Access, Goals & Measurement

• Confirm access: ad account, billing, and conversion tracking.
• Primary goal: qualified calls or forms (define what counts as a lead).
• KPIs: CPL, CVR, qualified call rate, impression share on core terms.
• QA: test call routing; verify form notifications reach the right inbox.

2) Targeting & Account Structure

• Service lines: create one campaign per top service (e.g., “Roof Repair — Glen Ellyn”).
• Ad groups: 1–3 tight themes: Core / Variants / Near-Me.
• Geo: Glen Ellyn + nearby areas where you actually win; avoid waste radius.
• Schedule: run during answerable hours; allow after-hours forms if you follow up early.

3) Keywords & Negatives

• Start smart: 6–10 exact high-intent themes; 4–8 phrase variants for coverage.
• Seed negatives: competitors, jobs/careers, DIY/how-to, free/cheap, training, irrelevant cities.
• Week-1 routine: review search terms daily; add negatives; trim mismatches immediately.

4) Ads That Convert

• Headlines (≤30 chars): include service + Glen Ellyn + benefit (e.g., “Local PPC That Drives Calls”).
• Descriptions (≤90): outcomes + next step (e.g., “Get qualified leads. Book a quick plan.”).
• Message: who you help, problems solved, proof (experience, testimonials), clear CTA.

5) Extensions (Must-Have)

• Call (to a phone that’s answered), Location, Sitelinks (Services, Pricing, Contact), Callouts, Structured snippets (Services).

6) Budget & Bidding

• Budget: split by service importance (e.g., 60/30/10 across three lines).
• Bidding: start with Maximize Conversions; consider tCPA after stable volume.
• Reallocate weekly: boost winners; pause consistently weak terms/ads.

7) Launch Checklist

• [ ] Access/billing active · [ ] Conversions verified (calls/forms)
• [ ] Campaigns/ad groups per service line
• [ ] Exact/phrase keywords added · [ ] Seed negatives applied
• [ ] 12–15 headlines + 4 descriptions · Ad strength checked
• [ ] Extensions live (call, location, sitelinks, callouts, snippets)
• [ ] Call routing tested · Schedule aligned to answering hours

8) Optimization Cadence (Weeks 1–2)

• Daily (Week 1): search terms → negatives; check CPL/CVR; trim obvious mismatches.
• Twice weekly: promote best ads/keywords; adjust budgets toward winners.
• Weekly: test 2–3 new ad angles; refresh extensions; sanity-check geo & schedule.

Resources

Explore examples and related materials via our Hub, the Google Site for Glen Ellyn, our Blogspot home, and the YouTube playlist.

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Dynamic Global Marketing
800 Roosevelt Rd #14, Glen Ellyn, IL 60137 · 630-349-4355
Learn more: https://glen-ellyn-seo-agency.vercel.app/